Perseverance Leads to Far-reaching Goals, Wisdom Lights up a New Journey | NATUS 2025 Mid-Year Sales Conference Concluded Successfully
The year 2025 has reached its midpoint, with all NATUS sales colleagues forging ahead with unwavering determination amid a complex and ever-changing market landscape. Looking back on the first half of the year, the momentum of global economic recovery has slowed, while the demand in the domestic and international power equipment market has undergone structural adjustments. Tighter project timelines from clients have brought unprecedented pressure and challenges. In the face of these headwinds, we maintained a steady and methodical approach. Although there remains a gap to the ambitious goals set at the beginning of the year, the resilience and hard-working spirit demonstrated by the team have laid a solid foundation for future breakthroughs.
Looking Inward: Refining Quality with German Precision, Overcoming Challenges through Efficient Collaboration
The mid-year conference served not only as a performance review but also as a profound journey of self-reflection and improvement. We have clearly recognized that, in the pursuit of rapid development, there remains room for enhancement in certain areas, such as product quality stability and the pursuit of ultimate efficiency in production processes.
As a exemplary Sino-German joint venture, NATUS is driven by the deeply ingrained "German craftsmanship spirit" to confront challenges head-on. We swiftly assembled a task force of technical and management elites from both China and Germany, launching an efficient and collaborative "excellence initiative" that spans rigorous R&D design, precision in manufacturing, and the robustness of the quality control system.
By leveraging the perfect integration of cutting-edge German technical standards and localized execution efficiency, the corresponding improvement measures have been swiftly implemented. The optimization and upgrading of core links have significantly enhanced our systemic competitiveness, clearing obstacles for the second half of the year and injecting powerful momentum into our upcoming efforts.
Marching Against the wind: Insight into Market Pulse, Deeply Exploring Customer value
The severity of the external environment is undeniable. Global economic uncertainties have permeated the industrial chain, with tightened customer budgets and extended project cycles becoming industry-wide challenges. Yet, true value creators always find opportunities within adversity.
Our sales team has deeply cultivated customer insights with acute market perception, the technical team leveraged Sino-German integrated technology reserves to deliver more targeted and efficient solutions, while the service team upheld a "zero-defect" philosophy to safeguard every commitment.
It is precisely this customer-centric, technology-driven, and service-guaranteed full-chain collaboration that enabled us to stabilize our core market amid headwinds, repeatedly earn key client trust, and accumulate stronger momentum for recovery.
A Powerful Engine Ready to Ignite: Setting New Benchmarks in Intelligent Manufacturing, Embarking on a New Global Era
Looking ahead to the promising second half of the year,NATUS faces the future with full confidence! This confidence stems not only from our deeply accumulated technical expertise, but also from the highly anticipated launch of the Natus Super Factory at the end of November! This modern benchmark facility, integrating German Industry 4.0 concepts with the speed of Chinese intelligent manufacturing, represents not just a geometric leap in production capacity, but also a strategic pivot forNATUS to become a global leader in the high-end power equipment market:
1. Intelligent Manufacturing Leap: The comprehensive introduction of world-leading automated and intelligent production lines, coupled with advanced management systems, will achieve a revolutionary breakthrough in production efficiency and flexible manufacturing capabilities. This enhancement will enable us to effectively meet global customers' diverse needs for rapid response and customized solutions.
2. Pinnacle of Quality: Strict adherence to German precision manufacturing standards and rigorous quality inspection protocols ensures that every piece of power equipment and each electrical system bears the golden brand of "NATUS Intelligent Manufacturing" and reaches-class standard the world.
3.Fertile Ground for Innovation: Providing a rapid industrialization platform for cutting-edge technologies developed through Sino-German collaborative R&D, accelerating new product iteration, and leading innovation waves in smart grid and renewable energy integration sectors.
4.GlobalHub: The super factory will serve as the core engine driving Natus' accelerated global strategy. With its robust production capacity and exceptional quality, it will strongly support our expansion into Belt and Road markets and high-end European/American segments, propelling China's intelligent power solutions onto the world stage!
With perseverance and determination, the future is promising
The tempering in the first half of the year has forged a more resilient team, a more efficient system and a deeper foundation for us. While challenges remain, NATUS combines the solid support of top-notch German technology with the agile response of insights into the Chinese market, and an unwavering drive for innovation—has consolidated the strength to navigate market cycles and lead industry transformation.
The completion of the NATUS Super Factory coincides with a strategic period in which China is vigorously promoting the development of "new quality productive forces" and the "going global" initiative for high-end equipment manufacturing. NATUS will actively integrate into the national development strategy, leveraging the Super Factory as our cornerstone, German precision engineering as our quality guarantee, and Chinese intelligent manufacturing as our efficiency driver. We are committed to becoming a key enabler in global energy transition and smart grid construction!
The horn has sounded, and the journey continues! Let us take this mid-year conference as a new starting point, transforming the experience gained in the first half into powerful momentum for the second half. Together, with stronger conviction, superior technology, and more competitive products and services, we will write a brilliant new chapter for Natus Electric in the second half of 2025!