NATUS has recently signed a contract for the Haris Al Afaq project in Dubai, UAE, marking the official entry of its NRTs-40.5 ring main units into the Middle East high-end power market. This is not only NATUS’s first large-scale project in the region, but also solid recognition from local industry professionals of the product’s reliability under extreme operating conditions.
Behind this breakthrough lies the profound energy transformation taking place across the Middle East. Straddling desert and coastline, the region is evolving from an "oil kingdom" into a "new energy hub". Large-scale grid integration of solar and wind power, coupled with intelligent upgrades to public utility infrastructure, has driven structural growth in demand for medium- and high-voltage distribution equipment — especially solutions featuring outstanding environmental adaptability and rapid deployment capability.
NATUS arrives at exactly the right moment.
Partner – Haris Al Afaq FZE
Headquartered in Dubai’s Jebel Ali Free Zone, Haris Al Afaq is a well-established power engineering service provider in the Middle East. It boasts deep roots in the utility sector, abundant project experience and extensive local resources in Dubai and neighbouring nations. Passing its strict supplier qualification assessment proves that NATUS’s product quality and technical service capacity have won genuine acknowledgement from regional industry experts.
Why NRTs‑40.5?
Within Middle Eastern distribution networks, the 36kV voltage level forms a vital link between the main grid and end users, widely deployed in renewable energy collector stations, large industrial parks and municipal infrastructure. NATUS NRTs‑40.5 fully meets such requirements with superior insulation performance and highly reliable breaking capacity.
Containerized Solution – Tailored for Fast Deployment in the Middle East
Containerized power equipment has become a mainstream solution across the Middle East, and the NRTs‑40.5 is perfectly suited to this trend:
• Rapid deployment: factory pre-assembly enables plug-and-play installation on site, cutting construction lead time by over 40%;
• Flexible mobility: easy relocation in line with project schedules or resource adjustments;
• Strong environmental adaptability: fully enclosed structure withstands outdoor exposure, sandstorms and drastic temperature fluctuations.
Tackling Extreme Middle Eastern Operating Conditions – NATUS’s Technical Advantages
The Middle Eastern climate serves as a year-round testbed for power equipment. The NRTs‑40.5 was developed from the ground up to cope with such challenges.
Technical Insight: Resistance to extreme environments is never an optional extra, but a fundamental requirement for high-end markets. The consistent reliable performance of NRTs‑40.5 under harsh Middle Eastern conditions draws on NATUS’s decades-long expertise in insulation technology, thermal management and protective enclosure design—the “invisible engineering” that truly differentiates premium quality.
Strategic Value – One Breakthrough Opens Up New Opportunities
This Dubai project carries three layers of strategic significance for NATUS’s global expansion:
• Market Positioning: Successful penetration into the UAE and the broader Middle Eastern high-end power market, completing an important piece of NATUS’s global layout.
• Scenario Validation: Accumulating practical experience in the fast-growing containerized power station segment and forming a replicable solution template.
• Channel Foundation: Establishing in-depth cooperation with a leading local engineering contractor, laying the groundwork for expansion into Saudi Arabia, Qatar and other neighbouring markets.
More importantly, delivering proven performance in one of the world’s most demanding natural and commercial environments offers the most powerful endorsement of NATUS’s “Quality First” philosophy.
From Southeast Asia to the Middle East, Europe and Latin America
NATUS’s globalisation drive moves forward steadily. Every overseas project serves both as a test of product competence and a chance to build brand credibility. Moving ahead, NATUS China stays committed to its mission: “Smart Power, Driving a Green Future.” Upholding uncompromising quality and professional services, we will further expand our global footprint, delivering reliable intelligently manufactured power solutions to infrastructure projects worldwide, crossing continents to light up every corner in need.
